How Your Personal Brand Changes Over Time - Personal Branding Blog - Stand Out In Your Career

How Your Personal Brand Changes Over Time - Personal Branding Blog - Stand Out In Your Career Your personal brand isn’t meant to be stagnant. After all, throughout your career, you’ll certainly grow and change as an individual. So will your business. What influences these changes in your personal brand over time? Your experience New business ventures Switching career paths Interests New skills Your mentors or close colleagues Just because you’ve built a certain brand right now does not mean that it will be your brand forever. After all, companies do this all the time with their products and services. Take a look at the major players in the soft drink industry, for example. Can you even remember how many different slogans Coca-Cola or Pepsi have had? When it comes to your personal brand, there are some changes to expect as time ticks on. Here are a few examples of things that may change for you: Niche Since a niche is a very specific direction, don’t be surprised if it changes slightly throughout your career in your industry. Especially if your niche is related to technologyâ€"there’s no telling what will be different about it 10 or 20 years from now! Brand statement You might find that your branding statement doesn’t work once you’ve switched your focus or transitioned into a new field at some point in your life. Make sure to re-work it so that it makes sense to your intended audience. And don’t forget to update your network on your new venture or direction. Industry outlook For many, their passion and direction is synonymous with their career or business, and when the industry shifts and changes it makes them reevaluate their personal brand and unique selling points. What other changes happen to one’s personal brand over time? Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder president of Come Recommended, a  content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes  career and recruiting advice for numerous outlets.